Archives for category: Announcement

Friendefi is excited to host tomorrow evening’s complimentary Ai (Airline Information) networking evening in Toronto. Themed ‘Loyalty & Engagement in the Age of Millennials’, the event aims to provide an enjoyable opportunity for loyalty practitioners to network, learn about “gamifying” loyalty, and to hear from our panel of experts on the subjects of gamification and engagement in the age of millennials.

To view the evening’s agenda and to register, click here.

Plus to boost the fun, Friendefi is offering 1 iPad mini 2 Wi-Fi (16GB) with Retina display to one lucky registered attendee. To increase your chances of winning, take a few minutes to play our gamification trivia challenge!


IGA_Survey_MockupYesterday, the Friendefi team went up against other startups, gamification companies, and digital solution providers at Hyperliens, a Montreal-based initiative where Quebec-based startups compete for the opportunity to address the challenges of four major Quebec corporations with their solutions.

Friendefi presented to Sobeys Quebec, whose IGA stores are looking for a mobile-enabled solution to collect feedback from customers when they shop. We pitched Sobeys on using our Audience Engagement Platform to create a fun and rewarding mobile survey application that would allow customers to earn             AIR MILES® Reward Miles for providing feedback.

And we’re thrilled to announce that Friendefi was selected by Sobeys as their winner!

Read more about Hyperliens in today’s article in Les Affaires.

Until May 16, 2014, Hudson’s Bay Rewards members can play the Hudson’s Bay Financial Services Trivia Challenge & Contest to earn up to 500 Hudson’s Bay Rewards points and be entered to win 1 of 6 $500 Hudson’s Bay gift cards.

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Using Friendefi’s social gamification platform, the promotion provides participants the opportunity to earn points for liking Hudson’s Bay on Facebook, referring friends to play, and for successfully playing 12 trivia games, which are unlocked each Monday, Wednesday, and Friday throughout the promotion. For an additional bonus each week, participants can answer 2 to 3 survey questions about themselves. And when participants complete each trivia game, they get 1 or 2 letters for the word scramble, which they can solve after all 12 games have been played to be entered into the contest.

“We’re very excited about this initiative,” said Imran Ali, Director Insurance and Enhancement Services at Hudson’s Bay Company. “ Through a fun, interactive platform we are engaging our customers with our expanded Financial Services offering, while generating viral awareness.”

Available on both desktop and mobile, the promotion aims to increase awareness and understanding of Hudson’s Bay’s financial services, while also collecting demographic, life-stage, and interest data through the bonus survey questions.

To learn more or to get in on the game, simply click here.

Watch Aaron as he pitches a panel of judges ‘Dragon’s Den’ style in front of several hundred conference attendees at April’s FFP Spring Event, dubbed the “Loyalty Innovation Show”, at the Freddie Awards.  Watch the video here.


Montreal, QC (May 28, 2013) – Friendefi today announced a new one-year licensing agreement with PointsHound, an online hotel booking service that allows you to earn points and miles on over 150,000 hotels around the world in any of 10 frequent flier currencies.

PointsHound aims to accelerate its growth using Friendefi and selected their social gamification platform for its ability to quickly launch highly engaging promotions that are social, interactive, and fun.

“Running contests and promotions with our loyalty program partners has been a very effective channel for acquiring and engaging customers .  Friendefi allows us to supercharge these types of campaigns– their platform is integrated with Facebook and Twitter for powerful social-sharing and enhances the existing game mechanics that we rely on to drive results for the business,” said Pete Van Dorn, CEO of PointsHound.

Friendefi’s social gamification platform provides the ability to offer highly engaging promotions where participants ‘play’ against their social network friends to earn rewards.  Promotions can be based on social engagement objectives, such as liking and sharing, or on purchasing behavior.  Friendefi’s social network integration enables promotions where participants can invite, share, or even compare their accomplishments with their friends.  And its gamification features enable promotions that generate excitement, competition, and recognition through points, badges, and leaderboards.

“We’re thrilled to have been selected by PointsHound.  They’re an innovative company offering a great service and through this agreement, Friendefi officially breaks into the hotel category,” said Aaron Carr, CEO of Friendefi.

About Friendefi

Friendefi Inc. is a privately owned company that owns and operates a proprietary promotions platform that uses social gamification to achieve outstanding engagement and results.  Friendefi primarily offers its services to loyalty programs in the travel, financial, and retail categories.

About PointsHound is the most flexible way to collect the most points and miles when booking hotels online. PointsHound allows its members to earn miles on over 150,000 hotels around the world in any of 10 frequent flier and loyalty currencies. New members can sign up for the service at 

For more information about Friendefi, please visit

For more information:

Aaron Carr, CEO & Founder Friendefi Inc.


Office: (514) 397-0415 ext. 100

Aaron Carr, CEO and Founder of Friendefi, will be speaking at the 3rd annual FFP Spring Event at the Freddie Awards in Washington on April 25, 2013.  Themed: “The Loyalty Innovation Show”, the FFP Spring Event will look at the developments and trends that travel loyalty programs must stay ahead of.

Look for Aaron during the audience favourite, Lion’s Den, where he will pitch Friendefi to a panel of judges as well as the audience and compete against three other innovative start-ups in the loyalty space.

For more information, see the conference agenda.

News Release

Montreal, QC (March 7, 2013) – Friendefi Inc. announced today the launch of its social gamification platform with Aeroplan, Canada’s premier coalition loyalty program, to provide its members with a novel way of earning Aeroplan Miles through social media as part of Aeroplan’s Star Challenge promotion.

Starting today until April 10, 2013, Aeroplan Members that register for the Star Challenge promotion will be able to earn Stars towards bonus miles for social activities on Facebook.  Friendefi is providing Aeroplan with a branded Facebook application that tracks members’ social activities – from referring friends to the promotion, to following Aeroplan on Twitter, to answering trivia questions.

“For this year’s Star Challenge promotion, Aeroplan wanted to offer members more ways to earn Stars and ultimately bonus miles, while increasing member engagement with the program through social channels,” said Tarik Qahawish, Director, Digital Marketing Strategy & Communications, Aeroplan.  “With Friendefi, we quickly got a branded Facebook application with customized game mechanics that offers a fun and engaging experience for our members.”

Through a variety of social media and gamification features, Friendefi’s platform allows loyalty programs to offer fun and engaging promotions where their members can invite, share, or even compare their program activities with their social network friends.  These activities may include purchasing products and services (from program-affiliated merchants and service providers) to activities within the program’s social media properties.  Similarly, programs can offer promotions where their members can compete or collaborate in their pursuit of earning rewards.  And though it is designed to be an ‘app’ within popular social networks such as Facebook, the platform can be deployed stand-alone and through mobile providing flexibility to both loyalty programs and their memberships.

“Our platform is purpose-built for loyalty programs to offer interactive promotions through social networks,” said Aaron Carr, Friendefi CEO and Founder.  “The platform helps loyalty programs turn their promotions into fun games or challenges their members play with friends.  By doing so, we’re providing loyalty marketers a new way of getting consumers excited and engaged with their programs.”

About Friendefi

Friendefi Inc. is a privately owned company that owns and operates a proprietary social gamification platform aimed at helping loyalty programs create fun, social, and interactive promotions that increase membership engagement and profitability.

For more information about Friendefi, please visit

SOURCE: Friendefi Inc.

For more information:

Aaron Carr, CEO & Founder Friendefi Inc.


Office: (514) 397-0415 ext. 100

On behalf of the Friendefi ‘Team’, I’m extremely pleased to write the inaugural entry for our company blog.

Friendefi is a new company based in Montreal.  We’re developing a platform for loyalty programs to change the way they interact with and offer promotions to their memberships using social media and gamification (for more on this, go to ‘Our Solution’).  And we’re extremely excited about the prospects for creating a new business venture and developing a new market.

We’re also looking forward to many ‘firsts’.  Next week we expect to launch our website, putting a public face on the company.  And following shortly after, we look forward to launching the beta version of our platform.  Beyond that, who knows?  We’re in active discussions with prospective clients and investors and have ambitious plans for rapid growth.

So, stay tuned as we look forward to sharing many other ‘firsts’ as well as opinions and perspectives in the coming months.


Aaron, CEO & Founder