Recently, Friendefi’s CEO, Aaron Carr, spoke to Gamification.co about using gamification to create fun and engaging ways for loyalty programs to educate their members about their many points earning opportunities.  A new practice Aaron refers to as “edugagement”.

Read Aaron’s guest blog post on Gamification.co where he explains how Friendefi put edugagement to work for Aeroplan’s Star Challenge:  How Aeroplan’s Star Challenge Improved Loyalty Program Engagement