ImageMontreal, Quebec, March 21, 2014 – Friendefi Inc. announced today the launch of its first customer engagement initiative with American Airlines, Inc. using its social gamification platform.  The American Airlines AAdvantage® Passport Challenge is a promotional application where members can earn bonus miles for playing educational games, social sharing, and completing specific flight activities, including beating a personal goal, from March 21 to May 23, 2014.

“The AAdvantage Passport Challenge is an innovative and engaging way for our members to learn about all the great opportunities to earn AAdvantage miles as well as the benefits of our recent merger with US Airways”, said Scott Hinshaw, Director Partner Marketing at American Airlines.  “Friendefi worked with us to develop a promotional game using their platform that is completely customized to our objectives, program, and partner branding”, Hinshaw added.

“We’re extremely pleased to add American Airlines and American Airlines AAdvantage to our growing roster of clients,” said Aaron Carr, Friendefi CEO and Founder.  “American Airlines is a world-renowned brand in the travel industry and American Airlines AAdvantage is one of the largest frequent flyer programs globally.”

Through a variety of social media and gamification features, Friendefi’s platform allows loyalty programs to offer fun and engaging promotions where their members can invite, share, or even compare their program activities with their social network friends.  These activities may include playing fun and educational program ‘games’ to purchasing products and services (from program-affiliated merchants and service providers).  Similarly, programs can offer promotions where their members can compete or collaborate in their pursuit of earning rewards.  All initiatives are built for both a desktop and mobile-optimized experience.


About Friendefi

Friendefi Inc. is a private company that owns and operates a proprietary social gamification platform aimed at helping loyalty programs create fun, social, and interactive promotions that increase membership engagement and profitability.

For more information about Friendefi, please visit

To play the challenge, go to