Archives for posts with tag: Survey

IGA_Survey_MockupYesterday, the Friendefi team went up against other startups, gamification companies, and digital solution providers at Hyperliens, a Montreal-based initiative where Quebec-based startups compete for the opportunity to address the challenges of four major Quebec corporations with their solutions.

Friendefi presented to Sobeys Quebec, whose IGA stores are looking for a mobile-enabled solution to collect feedback from customers when they shop. We pitched Sobeys on using our Audience Engagement Platform to create a fun and rewarding mobile survey application that would allow customers to earn             AIR MILES® Reward Miles for providing feedback.

And we’re thrilled to announce that Friendefi was selected by Sobeys as their winner!

Read more about Hyperliens in today’s article in Les Affaires.

Until May 16, 2014, Hudson’s Bay Rewards members can play the Hudson’s Bay Financial Services Trivia Challenge & Contest to earn up to 500 Hudson’s Bay Rewards points and be entered to win 1 of 6 $500 Hudson’s Bay gift cards.

Screen Shot 2014-04-21 at 5.03.36 PM

Using Friendefi’s social gamification platform, the promotion provides participants the opportunity to earn points for liking Hudson’s Bay on Facebook, referring friends to play, and for successfully playing 12 trivia games, which are unlocked each Monday, Wednesday, and Friday throughout the promotion. For an additional bonus each week, participants can answer 2 to 3 survey questions about themselves. And when participants complete each trivia game, they get 1 or 2 letters for the word scramble, which they can solve after all 12 games have been played to be entered into the contest.

“We’re very excited about this initiative,” said Imran Ali, Director Insurance and Enhancement Services at Hudson’s Bay Company. “ Through a fun, interactive platform we are engaging our customers with our expanded Financial Services offering, while generating viral awareness.”

Available on both desktop and mobile, the promotion aims to increase awareness and understanding of Hudson’s Bay’s financial services, while also collecting demographic, life-stage, and interest data through the bonus survey questions.

To learn more or to get in on the game, simply click here.