Montreal, QC (May 28, 2013) – Friendefi today announced a new one-year licensing agreement with PointsHound, an online hotel booking service that allows you to earn points and miles on over 150,000 hotels around the world in any of 10 frequent flier currencies.

PointsHound aims to accelerate its growth using Friendefi and selected their social gamification platform for its ability to quickly launch highly engaging promotions that are social, interactive, and fun.

“Running contests and promotions with our loyalty program partners has been a very effective channel for acquiring and engaging customers .  Friendefi allows us to supercharge these types of campaigns– their platform is integrated with Facebook and Twitter for powerful social-sharing and enhances the existing game mechanics that we rely on to drive results for the business,” said Pete Van Dorn, CEO of PointsHound.

Friendefi’s social gamification platform provides the ability to offer highly engaging promotions where participants ‘play’ against their social network friends to earn rewards.  Promotions can be based on social engagement objectives, such as liking and sharing, or on purchasing behavior.  Friendefi’s social network integration enables promotions where participants can invite, share, or even compare their accomplishments with their friends.  And its gamification features enable promotions that generate excitement, competition, and recognition through points, badges, and leaderboards.

“We’re thrilled to have been selected by PointsHound.  They’re an innovative company offering a great service and through this agreement, Friendefi officially breaks into the hotel category,” said Aaron Carr, CEO of Friendefi.

About Friendefi

Friendefi Inc. is a privately owned company that owns and operates a proprietary promotions platform that uses social gamification to achieve outstanding engagement and results.  Friendefi primarily offers its services to loyalty programs in the travel, financial, and retail categories.

About PointsHound is the most flexible way to collect the most points and miles when booking hotels online. PointsHound allows its members to earn miles on over 150,000 hotels around the world in any of 10 frequent flier and loyalty currencies. New members can sign up for the service at 

For more information about Friendefi, please visit

For more information:

Aaron Carr, CEO & Founder Friendefi Inc.


Office: (514) 397-0415 ext. 100