Archives for posts with tag: Engagement

Until May 16, 2014, Hudson’s Bay Rewards members can play the Hudson’s Bay Financial Services Trivia Challenge & Contest to earn up to 500 Hudson’s Bay Rewards points and be entered to win 1 of 6 $500 Hudson’s Bay gift cards.

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Using Friendefi’s social gamification platform, the promotion provides participants the opportunity to earn points for liking Hudson’s Bay on Facebook, referring friends to play, and for successfully playing 12 trivia games, which are unlocked each Monday, Wednesday, and Friday throughout the promotion. For an additional bonus each week, participants can answer 2 to 3 survey questions about themselves. And when participants complete each trivia game, they get 1 or 2 letters for the word scramble, which they can solve after all 12 games have been played to be entered into the contest.

“We’re very excited about this initiative,” said Imran Ali, Director Insurance and Enhancement Services at Hudson’s Bay Company. “ Through a fun, interactive platform we are engaging our customers with our expanded Financial Services offering, while generating viral awareness.”

Available on both desktop and mobile, the promotion aims to increase awareness and understanding of Hudson’s Bay’s financial services, while also collecting demographic, life-stage, and interest data through the bonus survey questions.

To learn more or to get in on the game, simply click here.

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Recently, Friendefi’s CEO, Aaron Carr, spoke to Gamification.co about using gamification to create fun and engaging ways for loyalty programs to educate their members about their many points earning opportunities.  A new practice Aaron refers to as “edugagement”.

Read Aaron’s guest blog post on Gamification.co where he explains how Friendefi put edugagement to work for Aeroplan’s Star Challenge:  How Aeroplan’s Star Challenge Improved Loyalty Program Engagement